Reach For The Stars! (But Aim For The Closest One)
I still remember
an art club meeting in high school. Yep, I'm taking it back that far.
The purpose of the meeting was to decide what design to put on the
art club t-shirts, which we'd sell to students to earn money for the
art department. Being a snotty artist-wannabe punk rocker who
subscribed to the D.I.Y. ethos even then (especially then), I
suggested that we hand-paint the shirts ourselves with acrylic. Each
shirt would be a one-of-kind piece of art. High School students can
be surprisingly receptive to the art of their peers. My stuff back
then looked like crap, but the students at the time would have you
think I was a genius. And most of them hated me. Imagine if I was
cool! With individuals painting in different styles, that meant that
we weren't stuck with just one design that may only appeal to certain
people. Customers could pick the shirts that spoke to their style or
interests. I knew that the paint would hold up to repeat washes,
because I'd already painted a lot of shirts and jackets for myself
and friends. I also knew that the paint and the blank shirts would be
cheaper than paying to have a company screen print them. Our school
didn't offer a screen printing class, otherwise I might've suggested
we screen shirts ourselves. The savings of my plan could've either
meant cheaper shirts that just about everyone could afford, or an
increase in profit per shirt. My idea was quickly squashed, however,
with club members and the teachers alike declaring it unfeasible.
"How are we supposed to paint that many shirts?" Simple. We
had almost 20 students in the club and more in art classes
sympathetic to the cause. If each kid painted 2 shirts, we'd already
have 40-50 right there. Some of us had simpler aesthetics (or just
worked faster), and probably could've cranked out 10 shirts each.
Plus some of the kids were into making prints from tiles and/or
stencils. Honestly, we could've gotten away with just splashing paint
and scrawling "ART CLUB" across the front. But, again, I
was shot down. Brokenhearted. Well, slightly snottier, anyway.
So they picked a
kinda bland design (I assume, because I don't remember it at all),
had a bunch "professionally" made, and sold a few. More
important to the story is that they sold themselves short. It wasn't
that they were particularly lazy. They just envisioned things to be
more complicated and thought them impossible to do in a timely
manner. "How do you expect me to paint realistic portraits of
the entire student body on multiple shirts in two weeks?" I
don't. Make something that you like that's appropriate to the
situation. I'm not saying don't challenge yourself. Just make sure
your goal is achievable and preferably malleable. When we first
started the GAD! Zine, there were folks who didn't think that even
the first issue would happen. They imagined a full-color, glossy
covered, 40 page magazine with a sale price of five to ten dollars.
And not to make a profit, but to cover expenses. The GAD! Zine is
photocopied, black ink only, on the standardest easy-to-find white
paper. Besides being (hopefully!) appealing aesthetically in an "old
school" way, it makes it way easier and cheaper to complete. We
don't have a set page count or a definitive deadline. When we think
it's done, it's done. We give away the zine for free. Could we sell it? Maybe. And maybe we will one day, but probably not, and certainly
not anytime soon. Because we came up with something relatively
manageable, we can mostly survive on donations and fundraising
projects. It's not that we're allergic to personal profit. In this
nation of capitalist freedom, those with the most captial are the
most free. But we care more about growing something creative that
sticks around. We profit emotionally from that. For that matter, if
we accomplish our goal of promoting the art and artists we care
about, we create a better circumstance to sell our other endeavors to
an audience. But if that doesn't happen, oh well. That's not the
point anyway. We've made the world a more interesting, if not better,
place. I've kinda gone off on a tangent, but who cares? We make our
own rules with this blog too.
People may tell
you that your ideas are not practical. And they may not be. Make them
practical, at least practical for you. It's like I tell my kids, I
want them to be the best themselves that they can be. And we define
ourselves. And we can redefine ourselves at any time. Too many people
have lofty ambitions that they give up on when they realize that they
were too great instead of simply adjusting. When I was a kid, I'd
watch countless cartoon villains almost defeat the heroes, only to
barely be undone by missing one angle. Then the next episode they'd
try a brand new plan instead of just tweaking the old one. Don't be a
villain like Megatron or Cobra Commander. Be the best you that you
can be. Be a better villain. Or something. -Adam Harmless
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